Start with Pay Per Lead, choose a Retainer, or combine the two with our Hybrid model. Flexible B2B lead generation designed to grow with you.
£145 + VAT per qualified lead
Only pay for qualified leads that match your agreed criteria, while setting a weekly lead cap to keep your budget fully controlled.
Best of both worlds
Get the reliability of a fixed fee while keeping your costs under control. Cap your marketing spend at £500 per week – and if we deliver fewer leads, you only pay for the leads we deliver.
Fixed Cost. More Flexibility.
For established campaigns generating consistent results, move to a fixed retainer for predictable costs and greater scale.
We generate B2B leads through targeted, high-volume cold email and LinkedIn outreach, combining targeting, quality data, strong content and 15+ years of lead generation experience.
We aren’t your typical lead generation agency. Riot is built on expertise and experience, enhanced with AI to make lead generation smarter, faster, and more effective.
AI doesn’t replace our expertise, it amplifies it. By combining human judgment with AI-driven insights, we create sharper, more efficient campaigns designed to save you time while delivering even better results.
We manage everything – strategy, targeting, data, campaign content, sending platforms, optimisation and lead delivery. Then it is over to you for conversion.
Campaigns configured with precision and continuously refined.
Content written by us and enriched with AI for relevance and depth.
AI prompts identify intent and ensure the right prospects are reached.
Pay Per Lead, Hybrid or Retainer, choose the model that works for your business, with the flexibility to change as your campaign develops.
By applying AI across three key pillars, we deliver results that are smarter, faster, and more reliable.
Personalisation at Scale
We use AI to build depth and personality into every campaign. Each message is crafted with multiple layers of personalisation, dynamic hooks, and tailored content that speaks directly to your ideal customer. The result? Engagement rates that consistently outperform industry benchmarks.
Targeting That Goes Beyond the Basics
Our AI systems drill into millions of B2B records to uncover hidden signals of intent — who’s actively researching, who’s ready to buy, and who holds real decision-making power. We cut through the clutter and drive conversations with people you really want to speak to.
Insights that drive
While most providers stop at opens and clicks, we use AI to translate raw data into actionable intelligence. You’ll gain a clear picture of who’s engaging, how they’re engaging, and what it will take to move them across the finish line.
£350 setup fee · Flexible billing · Prices excluding VAT · No hidden fees
We know you want the leads. We also know that B2B leads can take time to turn into customers, and cash flow matters while your sales team works to get them over the line.
That’s why we offer flexible payment options designed to keep your marketing costs manageable. Start with Pay Per Lead, move to Hybrid as volumes increase, or switch to a Retainer when it makes financial sense.
Your business changes, and your lead generation can change with it. You’re never locked into one model – we’ll help you choose the option that gives you the best value at each stage.
Start at £145 + VAT per qualified lead and control your spend with a weekly cap.
Get the flexibility of Pay Per Lead with the certainty of a fixed weekly cap. Leads are £145 + VAT each, but once your weekly lead cost reaches £500, your spend is capped – meaning any additional leads that week are included at no extra cost.
Move to a predictable fixed fee when your campaign is consistently delivering.
We know lead generation. With 15+ years of experience, we’re your trusted outreach team, focused on creating quality opportunities and driving new sales.
Choose Pay Per Lead, Hybrid or Retainer and change as your campaign grows.
Through clever content and hooks, we build brand awareness, consideration to conversion.
We take care of everything - strategy, data, content, sending, optimisation and lead filtering.
Every response is filtered, with qualified opportunities delivered directly to your team.
Smarter, faster, sharper. Less admin, more wins. Your next campaign begins here.
Co-Founder
Co-Founder
Riot was born from over two decades of combined experience in lead generation. After founding IOL Marketing in 2012, Sam and Kim mastered countless strategies, listened closely to what clients truly need, and witnessed firsthand how AI can transform the way businesses connect with customers.
They set out to create something different; not just another marketing company, but a bold step forward. By fusing proven expertise with AI-driven insights, we disrupt the traditional lead generation space and deliver smarter, more effective results.
